Martha Stewart Living struggles to remain a good thing
A mere five months since taking over as chief executive of Martha Stewart Living Omnimedia (MSLO), recently hired former president and COO of Oxygen Media Lisa Gersh is taking her last [...]
View ArticleThe Atlantic shows limits of native advertising
Digital advertising is a relatively new business, yet it faces the same problem that advertisers have experienced throughout the ages: how to keep eyeballs from straying. In order to keep [...]
View ArticleLance Armstrong’s $75 million day
The most interesting thing to come out of last week’s Lance Armstrong interview with Oprah Winfrey, at least for this blogger, was Armstrong’s reference to his “$75 million day.” According to [...]
View ArticleSuper Bowl XLVII: a look at the numbers
Whether it’s a discussion of Beyonce’s performance, the Superdome’s power outage, the telecast’s best commercial, or even the football game’s outcome, someone somewhere is probably talking about...
View ArticleMuzak fades away
In one last-ditch effort to free itself from the shackles of its dreaded stigma — that the company is the provider of the music world’s most loathsome genre, elevator music — Muzak is changing [...]
View ArticleMore changes at Variety
BIZMOLOGY — Even before Variety changed ownership back in October, it was apparent that a transformation at the venerable Hollywood trade publication was inevitable. Now details have officially...
View ArticleFederal regulators move to curb distracted driving
BIZMOLOGY — The National Highway Traffic Safety Administration (NHTSA) moved this week to curtail distracted driving by recommending that carmakers disable certain built-in vehicle features that can...
View ArticleDreamWorks Animation getting more awesome
BIZMOLOGY — DreamWorks Animation is acquiring AwesomenessTV, a tween-focused YouTube network that offers programs such as girl talk show “IMO [In My Opinion]“ and videos such as “How to Be the Perfect...
View ArticleKentucky Derby keeps Churchill Downs in the money all year long
BIZMOLOGY — Americans love sporting events that are spectacles. Regardless of whether it’s the NFL’s Super Bowl, NASCAR’s Daytona 500, or the PGA’s Masters golf tournament, television ratings and...
View ArticleWeb videos attract ad dollars at Digital Content NewFronts
BIZMOLOGY — The second annual Digital Content NewFronts, held April 29-May 3, 2013, are a forum for companies like AOL, Hulu, and Yahoo! to present new online videos with the hopes of [...]
View ArticlePwC’s predictions for global entertainment & media
BIZMOLOGY — PricewaterhouseCoopers (PwC) earlier this week released the 14th annual update of its online Global Entertainment and Media Outlook, giving us an idea of what the consulting firm predicts...
View ArticleHow to stay afloat in a sea of data
BIZMOLOGY — Did you know that 510,000 Facebook comments are posted every minute? I did not. That’s a lot of data, too much for anyone to keep track of. That [...]
View ArticleFree broadcast TV gaining momentum
BIZMOLOGY — There has been a lot of recent talk about cord-cutting and its impact on TV broadcast and cable networks. Now the proof is in the pudding: Some 60 million [...]
View ArticleChallenges ahead for movie theaters?
BIZMOLOGY — Screening movies and selling popcorn has been a successful business model for years, but movie theaters could face more challenges in the future due to new technologies and [...]
View ArticleHulu acquisition could alter Internet streaming landscape
BIZMOLOGY — Today is the final deadline for offers in the Hulu asset sale. The video streaming service is a joint venture between three media giants: 21st Century Fox (newly split off [...]
View ArticleUp next for cable TV: industry consolidation
BIZMOLOGY — A recent article in The Wall Street Journal (subscription required) outlines how the nearly $100 billion US cable industry is ripe for some major M&A activity. Consolidation is [...]
View ArticleDigital and mobile ads boost advertising industry revenues
BIZMOLOGY — Successful digital and mobile advertising programs are giving the traditional advertising industry a lift. The industry has also seen innovative startups and boutique firms get acquired by...
View ArticleFashion houses tap social advertising
BIZMOLOGY — The first glimpse of Oscar de la Renta’s fall ad campaign won’t be seen in the September issues of Vogue, Elle, Town & Country, Departures, British Vogue, Tatler, […]
View ArticleSony may find online TV partner in Viacom
BIZMOLOGY — As the way we view TV continues to change, relationships between cable companies and content providers have struggled in recent years. However, a possible partnership between two media...
View ArticleCompanies look to ex-journalists to lead content marketing
BIZMOLOGY — The newspaper industry has been struggling for years, hurt by dwindling advertising revenue and competition from online news sources and social media. As costs have been slashed, job […]
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